Vauxhall Motors has launched a new through-the-line campaign for its new Combo Cargo, the van that ‘Carries British Business.’
Vauxhall is proud to build the vans that make this country great. Innovative, hard-working and entrepreneurial, these vehicles have more than a little in common with the people who drive them. The campaign, led by a new TV commercial, talks directly to this audience, setting out a simple, powerful message. This is the van that ‘Carries British Business’.
The campaign has seen a targeted three tiered approach adopted by Vauxhall and McCann UK’s specialist automotive agency, McCann Velocity. Meaning that with this campaign, Vauxhall are talking to every corner of Britain. We have extended the campaign with extra activity in social media which enables us to show the huge influence of the New Combo Cargo. To champion teamwork and celebrate the underdog.
“The campaign is all about putting the new Combo Cargo at the forefront of British business, setting out our simple, but powerful message: New Combo Cargo. Carries British Business,” said Patrick Fourniol, Vauxhall’s Marketing Director.
“The ad has been produced in the UK so the locations, trades and people are real and true to British business life, as well as importantly highlighting key Combo Cargo product features.”
“The ad shows a single Vauxhall Combo Cargo being unexpectedly and cleverly passed from one business to another, making heroes of the hard working ‘Confidently British’ people who drive it, as much as demonstrating the capability of the van itself,” said X at McCann Velocity.
The Combo Cargo van is based on an all-new architecture and is offered in a selection of variants, including short wheelbase, long wheelbase and crew van. In crew van body style, up to five occupants can be accommodated, while the load is safely stowed behind a partition wall. In addition, the rear bench can be folded down and the partition moved behind the front seats, if required. The Combo Cargo is also clean and cheap to run with low CO2 emissions from 109g/km and fuel economy up to 67.3mpg.
Operators can be sure that the vehicle is not overloaded by pressing the sensor-based overload indicator (optional). A range of innovative technologies and driver assistance systems make driving and manoeuvring easier, including the optional Rear View Camera and IntelliGrip traction control system. The new generation of infotainment system with an eight-inch colour touchscreen, Apple CarPlay and Android Auto ensures outstanding on-board connectivity.
Since its launch, the Combo Cargo has already proved popular among buyers, and was recently voted International Van of the Year 2019 by journalists across 25 European countries.