VAUXHALL CREATES NEW MULTI-TOOL FOR TODAY’S DO-IT-ALL PARENTS
New research from Vauxhall Motors reveals that over half (57%) of parents feel pressure to be do-it-all parents, switching between several roles; from chef and entertainer to handyman, tech expert and storyteller. As a result, the brand has created the Life HaX, bringing the traditional penknife into 2018.
The tool marks the launch of the Grandland X, the new SUV that was designed with modern parents in mind and has seen Vauxhall Motors look into the ever-changing role of parents to understand what life hacks can help make their lives easier.
The resulting hand-held tool, the Life HaX helps multi-tasking parents so they can concentrate on enjoying adventures with their family; swapping the penknife blade for an iPhone pin, scissors for a Lego un-picker, can opener with a power bank and ruler with a camera lens.
Each element of the tool was chosen by parents, and includes:
1. Car maintenance laser – a world-first, attach to your Grandland X bonnet to shine a laser and highlight where the screen wash, oil cap and dipstick is
2. Lego un-picker – to stop you breaking your fingernails trying to unpick your children’s Lego
3. Wide-angle lens attachment – for those all-important Instagram snaps
4. Macro lens attachment – for awesome close-up photography
5. Power bank – for when your phone runs out of battery on the move
6. iPhone pin – for removing the SIM from your phone
7. Torch – for when you can’t see under the sofa or the back of the boot to find your children’s lost toys
8. Stylus – to give that extra precision when drawing on your tablet
9. Knot un-picker – for when the kids get in a tangle
10. Screwdriver – because traditional household jobs haven’t gone away
Richard Shaw, Chief Designer at Vauxhall comments: “At Vauxhall, we’re always looking for ways to make drivers’ lives easier, and the Grandland X is no exception. Inspired by our new SUV, the Life HaX provides parents with the tools they need to enjoy life’s daily adventures, combining the practicality and style of the car that inspired it.”
The research further revealed that half (47%) of parents now see their roles as interchangeable, although more women than men consider themselves a do-it-all parent.
When asked what features they would like to see on the Life HaX, a third of parents (32%) wish there could be a ‘mute’ button to keep their kids quiet on long car journeys. Despite wanting to make this tool as parent-friendly as possible, some things were out of Vauxhall’s hands.
The Grandland X is the latest SUV from Vauxhall Motors, featuring a huge 1,652 litres of boot space, concierge service OnStar, heated windscreen, seats and steering wheel, wireless phone charging and hands-free power tailgate.
The limited edition Life HaX is available to order on request. Visit www.Vauxhall.co.uk/lifehax to register interest now.