How time passes! 3 years ago Wilson & Co (KIA) Ltd took over ownership of the Drayton Motors Kia dealership at Boston and what a difference 3 years has made. Since then Dealer Principal Darren Bradford and his team have focused strongly on customer satisfaction and keeping the family like care culture, this dedication has resulted in massive success for this forward thinking local dealership. "Sales have grown by over 300%, which drove our need for site expansion", comments Darren, "This success is firstly due to our friendly team, who are focused on each individual area of the business ensuring that all customers get the service that they require and deserve, secondly, being part of the Wilson & Co Group gives us bigger buying power resulting in savings being passed back to our customers". During 2015 the site forecourt was extended to accommodate over 100 used cars and more recently the showrooms have undergone some major improvements to the benefit of both customers and staff.
Part of Drayton Motors success is their desire to work closely with the local community supporting and actively working with numerous groups as well as supporting local shows and events. They are also the proud sponsors of Boston United Football Club with the Kia logo and “Drayton Motors” presented on the front of both the home and away shirts.
So what’s new at Drayton Motors? Well….Prepare to be ‘WOWed’ at their ‘BIG WOW EVENT’ taking place between 5th – 29th February, an event you don’t want to miss. They’ll be revealing the All-New Kia Sportage, packed with amazing features such as smart park assist, blind spot detection and smart power tailgate, not to mention the state-of-the-art design and your first 3 services free of charge*. Now you can understand why it’s called the ‘big WOW’ event.
All you need to do is visit us and prepare to be amazed. During the ‘BIG WOW EVENT’ the Sportage will be also be available with low rate finance at 4.9% APR representative with £500 towards your personal contract purchase deposit* , even more reasons to test drive the All-New Sportage yourself and be WOWed.
The fourth generation Kia Sportage, which benefits from major advances in fuel efficiency, comfort, connectivity, convenience and safety, is available to purchase at Drayton Motors right now. With prices starting from £17,995, the all-new model is sure to prove as popular as its predecessors with motorists in Boston and Lincolnshire region.
The brand new Kia Sportage comes in 18 variants and for the first time, GT-Line versions are available - adding an even sportier flourish to the range. The luxurious First Edition model, which is priced at £31,645, heads the line-up, and GT-Line models start at £24,350.
All versions of the new Kia Sportage, except the entry-level grade, include a 7 or 8-inch touch-screen satellite navigation system linked to Kia Connected Services with TomTom®, providing full European mapping and detailed traffic, speed camera, weather and local services information – handy features for motorists driving the streets of Boston and Lincolnshire region. Further up the range, Speed Limit Information, Lane Keep Assist, High Beam Assist, Autonomous Emergency Braking and Blind Spot Detection with Rear Cross Traffic Alert are available.
As well as offering fantastic connectivity and innovative technology, the fourth generation Sportage benefits from a range of other features. Even grade ‘1’ models come with 16-inch alloy wheels, smart black cloth upholstery with a grey headlining, electrically adjustable door mirrors, a premium feel leather-trimmed steering wheel and gearshifter and all-round electric windows. The new model is also up to 7mpg more economical, with CO2 reductions of as much as 29g/km – making it more cost efficient and environmentally friendly.
Darren Bradford of Drayton Motors says, ”We’ve only had the All-New Kia Sportage at our dealership for a week and customer response and interest has been huge! The Sportage’s fun-to-drive qualities have been honed to an even sharper degree in the new model through a combination of a much stiffer body shell, extensive suspension revisions and a new steering system, and as a result, it is even more precise and stable on the UK's twisty country roads and more comfortable and refined on highways and motorways too.”